The company emphasizes the importance of people input because it believes that its success is mainly based on the success of its people (Henny, 2003, p. 5). This has started tot become evident as Apple’s chief competitor, Samsung has a majority market share in the smartphone industry. More so, many researchers identify that both companies aim to establish a strong foothold on the American market as a launch pad for future product launches. This strategy is perceived as a close-ended approach to Apple’s operations because VAR (2005) warns that it may be toxic to the company’s ecosystem. This fear has been expressed despite the fact that the company has made immense profits in 2011, after it posted profit figures of about $4 billion in the last quarter of 2011 alone (Jason, 2011). Samsung and Apple are two consumer electronics giants with global reach and loyal customer bases. For instance, the recent Thailand flooding disrupted the company’s operations because it distorted the supply chain of disk drive for close to half a year (Jason, 2011). Furthermore, Samsung’s move is unpopular because hardware tends to have a shorter lifecycle and they are equally easily commoditized. The two companies have tried repeatedly to reach an amicable agreement, to no avail. Jason (2011) notes that Samsung’s strategy is informed by its tight grasp on the emerging markets. This means that there is still more room for other companies to sell their tablets. In early 2000s, the company’s management decided to downsize its workforce by about 24,000 employees (Mallin, 2011). Some of these resources may be wholly owned by the companies but others may also be acquired through partnerships, joint ventures and similar arrangements. It is therefore no surprise that Apple is making a lot of money (more than it can spend) while Samsung’s defiance to venture into the software market only stands to limit its revenue stream (because it seems to mainly rely on its competence on the hardware market). And these retail outlets are such that they are more focused in helping the customer and making him comfortable with using Apple rather then selling the product and stuffing the product down customers throat. Apple's competitive advantage are its control of software, Hardware, retail strategy, product differentiation and most important one is Steve Job's strategically decision making. "Comparative Study of Business Strategy for Apple and Samsung." Apple Inc., led by Steve Jobs virtually rewrote the book of strategy as well as the history of consumer electronics, with its pioneering "i products": the iPod and iphone . At the same time, Apple’s rivals created cheaper products such as Microsoft windows, which slowly gained a good reputation in the market (Mallin, 2011, p. 1). For instance, Apple has started making home appliances and HP has started to make televisions. Samsung is of the opinion that it can overtake Apple in the sales of tablets because it believes that its competencies in hardware manufacturing, functions and operating systems surpass those of Apple. The Apple television was a pet project for former Apple founder, Steve jobs. The use of the qualitative research design is also supported by the fact that this research methodology is flexible and supports the inclusion of case study research information. Apple’s human resource strategy is based on employee excellence as one of its core elements of business success. Furthermore, considering this paper focuses on the use of secondary research information as the main form of data collection, the dependence on population sample will not be as important as it is for quantitative research. Therefore, the South Korean company does not perceive partnerships as a last resort but rather as a core area of its operations. Another constant attribute of Apple’s strategy is that they have been able to maintain a closed-ended business strategy where the public does not know different aspects of the company’s operations. These advantages have spanned different layers of the company’s operations but some of the most notable areas of improved performance have been improvements in production processes and increased investments in research and development to increase its competitive position. What’s your deadline? The different research contents represented by the unique codes will thereafter be compared to one another to expose their similarities and differences. From this understanding, this paper also seeks to evaluate the performance of Samsung and Apple viz-a-viz their business strategies to understand how their changes in resources (historical analysis) have affected their performance and how these resources compare with other companies in the technological world. Though the home appliance market is still dominated by the traditional Japanese and American companies, Samsung is increasingly gaining the reputation as an innovator in this market segment. Apple Company has utilized this strategy since it was founded and has retained its competitive advantage in the computer and consumer electronics industry. Quality seems to have surpassed the emphasis on price among today’s consumers. In the fourth quarter (of 2011), Samsung reported profits of $4.5 billion after the company sold more than 300 million units of mobile phones (Deagon, 2011, p. 1). Other proposals have been made by Mallin (2011) after he suggested that, “Apple could buy a no-name bank and quietly use their existing financial infrastructure to leverage its 200 million iTunes customers and software expertise into an Apple iWallet. Other applications such as the appstore have been highlighted in this study as having raked millions of dollars for the American giant. The first week of study will be dedicated to gathering research information for purposes of the study. Business level strategy SAMSUNG From business-level strategies, a competitive advantage of a business can be created over its rivals. These business processes will be explained in later sections of this study. Apple unveils Motorola alliance: New move in digital strategy will see music downloads to mobile handsets: Plan aims to keep iTunes ahead of its competitors. Apple has a strange strategy when it comes to brand promotion. This strategy allows an company to create a specific USP that separates itself from other businesses in the industry. Similar companies have also suffered the same fate because Motorola, Ericsson and Apple Inc. are also feeling the heat of sticking to the hardware market. Business strategies are known to be the path taken by different companies as they try to outdo their competition. The investment analyst firm Market Realist identified brand strength, innovation, supply chain management and premium pricing strategy as key factors in the company’s competitive advantage. Though this feature has been prominent in other phones (in the recent past), Samsung was a pioneer in accommodating this feature on their gadgets. Copyright © 2021 - IvyPanda is a trading name of Edustream The Promotional Strategies Used by Apple and Samsung. According to the company’s management, every day, every employee is supposed to abide by the above philosophy. The Jobs-to-be-Done definition of product strategy highlights the differences between Apple and Samsung's smartphone businesses and provides a rubric for choosing strategies that lead to gaining higher profit share than your competitors. For instance, Google established an online platform where it distributed materials freely and hoped to leverage its business through increased business revenue. Consumers and different specialists therefore acknowledge Samsung’s unique input in the design aspect of its products. This is also the main reason why there has been scanty information regarding the company’s real sales figures (especially when the company’s figures are compared with its competitors). Experts note that the tablet market is quickly expanding, and as at 2011, the potential of the market is estimated to be about 50 million units (Deagon, 2011, p. 1). Samsung’s focus on the hardware market is however not random. Jason (2011) explains that, “The effectiveness of Samsung’s sponsorship was shown at the ATHENS 2004 Olympic Games which had a positive impact on brand awareness, with an increase from 57% to 62%” (p. 6). • Differentiation strategies compared to the S8+ - A professional, solid looking exterior (square design) - The best large screen experience with a large 6.3” large screen and Steep edge ※ Ensures a secure grip around the device with the slim width and symmetric edge Observers associate Apple’s success to its ability to foster individuality and uphold employee success (Mallin, 2011). This paper compares the business strategies of both companies and reveals that their production, human resource and marketing strategies are inherently similar. Therefore, Apple’s supply chain strategy involves a well-researched and efficient manufacturing; logistics and procurement strategy that has liberated the company from incurring excess costs associated with maintaining large inventories and distributing high product volumes. As noted in earlier sections of this study, Samsung’s marketing strategy paid off. Will follow a series of pungent attacks still based on the comparison between the technical capabilities of Apple and Samsung products. The main assumption underlying this study rests in the historical spread of business strategies adopted by Samsung and Apple. There are still more opportunities for growth because the Chinese population is estimated at billions of people and focusing on the mobile market alone, more than 500 million subscribers are still to be sought by Apple (Mallin, 2011). Several companies around the globe acknowledge the importance of adopting the online marketing communication. For full functionality of this site it is necessary to enable JavaScript. These alliances were aimed at developing a superior computer technology, which was going to incorporate Apple’s software and IBM’s (and Motorola’s) hardware competencies. Different organizations have different motivations for formulating their business strategies but as academicians; it is important to clear some of the misunderstanding held regarding business strategies. Seongjae, Y. The appstore was also introduced during this period and consumers were given an opportunity to purchase different applications for their technological gadgets (iphone and ipad). Knowing the rivalry of the two companies, the choice of this actress is certainly not a coincidence. Apple’s success during this period was evident in its sudden rise of stock prices. Obviously, issuing dividends to the company’s stakeholders is a sure way of sharing the company’s success with the people that matter (Jason, 2011). 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